( What I did )
My responsibilities kicked off with a meticulous exploration of Bonvietta's identity. Focused on distilling elegance with an urban edge, I curated a visual narrative that echoed the brand's ethos. The challenge lied in encapsulating the minimalist aesthetic, premium craftsmanship, and urban edge into a cohesive identity that would resonate with the diverse audience Bonvietta caters to.
From the choice of typography to the color palette, every element was a deliberate choice to reflect the brand's sophisticated yet understated street style. The emphasis on premium fabrics and impeccable craftsmanship translated seamlessly into the visual language across all communications.
