( What I did )
At the start of every project, I love to dive into the structure of the brand. It's vital to understand the key values and future initiatives of the company. With Refined, Brent and his team were very advent on one focus: Community. His company is build on family values and this was important during the design and development process. Through research and discovery I was quickly able to research the competitive landscape and notice a lack of functional UI/UX design. This revelation led me to build a modern, eco-friendly site that stood out from competitors while also using design assets to express their mission statement. During the design process we we're able to fine tune the brand assets and refresh the brand completely with a new logo, font, and print materials. The execution required strategic thinking and purpose. I was not only able to find the balance between modern and outdated, but also build an identity that would create a lasting relationship around the neighborhoods of Texas.
